TY  - GEN
AU  - Silverstein, Michael J.
AU  - Ten trillion dollar prize
TI  - (The) $10 trillion prize : captivating the newly affluent in China and India
SN  - 9781422187050
AV  - HC 430
PY  - 2012///
PB  - Harvard Business Review Press
KW  - Consumers - China
KW  - Consumers - India
KW  - Affluent consumers - China
KW  - Affluent consumers - India
KW  - Consumers - China - Attitudes
KW  - Consumers - India - Attitudes
N1  - 22299
ER  -