(The) $10 trillion prize : captivating the newly affluent in China and India / 
Michael J. Silverstein ... [et al.] 
 -  Harvard Business Review Press  2012 
<br/><br/>22299 
<br/><br/><label>ISBN: </label>9781422187050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers - China<br/>Consumers - India<br/>Affluent consumers - China<br/>Affluent consumers - India<br/>Consumers - China - Attitudes<br/>Consumers - India - Attitudes
<br/><br/><label>LC Class. No.: </label>HC  / 430