Masterman, Guy <br/><br/>
Innovative marketing communications : strategies for the events industry / 
Guy Masterman, Emma H. Wood 
 -  Routledge  2011 
<br/><br/>22352 
<br/><br/><label>ISBN: </label>9780750663618 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events - Management<br/>Special events - Marketing
<br/><br/><label>LC Class. No.: </label>GT  / 3405