TY  - GEN
AU  - Masterman, Guy
AU  - Wood, Emma H.
TI  - Innovative marketing communications : strategies for the events industry
SN  - 9780750663618
AV  - GT 3405
PY  - 2011///
PB  - Routledge
KW  - Special events - Management
KW  - Special events - Marketing
N1  - 22352
ER  -