Lee, Nancy <br/><br/>
Social marketing : influencing behaviors for good / 
Nancy R. Lee, Philip Kotler 
 - 4th ed. 
 -  Sage Publications  2011 
<br/><br/>22767 
<br/><br/><label>ISBN: </label>9781412981491 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing<br/>Behavior modification
<br/><br/><label>LC Class. No.: </label>HF  / 5414