TY  - GEN
AU  - Lee, Nancy
AU  - Kotler, Philip
TI  - Social marketing : influencing behaviors for good
SN  - 9781412981491
AV  - HF 5414
PY  - 2011///
PB  - Sage Publications
KW  - Social marketing
KW  - Behavior modification
N1  - 22767
ER  -