TY  - GEN
AU  - de Mooij, Marieke
TI  - Global marketing and advertising : understanding cultural paradoxes
SN  - 9781412970419
AV  - HF 5415.127
PY  - 2010///
PB  - Sage Publications
KW  - Target marketing - Cross-cultural studies
KW  - Advertising - Cross-cultural studies
KW  - Consumer behavior - Cross-cultural studies
N1  - 22768
ER  -