TY  - GEN
AU  - Clow, Kenneth E.
AU  - James, Karen E.
TI  - Essentials of marketing research : putting research into practice
SN  - 9781412991308
AV  - HF 5415.2
PY  - 2014///
PB  - Sage Publications
KW  - Marketing research
N1  - 22776
ER  -