TY  - GEN
AU  - Brown, Stanley A.
AU  - Gulycz, Moosha
TI  - Performance driven CRM : how to make your customer relationship management vision a reality
SN  - 9780470831618
AV  - HF 5415.5
PY  - 2002///
PB  - J. Wiley
KW  - Customer relations - Management
N1  - 22873
ER  -