Barden, Phil <br/><br/>
Decoded : the science behind why we buy / 
Phil Barden 
 -  J. Wiley  2013 
<br/><br/>22924 
<br/><br/><label>ISBN: </label>9781118345603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing - Psychological aspects
<br/><br/><label>LC Class. No.: </label>HF  / 5415.32