Churchill, Gilbert A. <br/><br/>
Marketing research : methodological foundations / 
Gilbert A. Churchill, Dawn Iacobucci 
 - 9th ed. 
 -  Thomson/South-Western  2005 
<br/><br/>23071 
<br/><br/><label>ISBN: </label>9780324225099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF  / 5415.2