TY  - GEN
AU  - Churchill, Gilbert A.
AU  - Iacobucci, Dawn
TI  - Marketing research : methodological foundations
SN  - 9780324225099
AV  - HF 5415.2
PY  - 2005///
PB  - Thomson/South-Western
KW  - Marketing research
N1  - 23071
ER  -