Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong 
 - 15th ed. 
 -  Pearson  2014 
<br/><br/>23082 
<br/><br/><label>ISBN: </label>9780273786993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF  / 5415