Hartley, Robert F. <br/><br/>
Marketing mistakes and successes / 
Robert F. Hartley 
 - 11th ed. 
 -  J. Wiley  2009 
<br/><br/>23127 
<br/><br/><label>ISBN: </label>9780470169810 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - United States - Case studies
<br/><br/><label>LC Class. No.: </label>HF  / 5415.1