TY  - GEN
AU  - Davis, John A.
TI  - (The) Olympic Games effect : how sports marketing builds strong brands
SN  - 9780470823668
AV  - GV 721.5
PY  - 2008///
PB  - J. Wiley Asia
KW  - Olympics - Economic aspects
KW  - Sports - Marketing
KW  - Branding (Marketing)
N1  - 23266
ER  -