TY  - GEN
AU  - Rothaermel, Frank T.
TI  - Strategic management : concepts and cases
SN  - 9780071317917
AV  - HD 30.28
PY  - 2013///
PB  - McGraw-Hill/Irwin
KW  - Strategic planning
KW  - Strategic planning - Case studies
N1  - 23311
ER  -