Kerin, Roger A. <br/><br/>
Strategic marketing problems : cases and comments / 
Roger A. Kerin, Robert A. Peterson 
 - 13th ed. 
 -  Pearson  2013 
<br/><br/>23326 
<br/><br/><label>ISBN: </label>9780273768944 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Decision making - Case studies<br/>Marketing management - Case studies
<br/><br/><label>LC Class. No.: </label>HF  / 5415.135