TY  - GEN
AU  - Kerin, Roger A.
AU  - Peterson, Robert A.
TI  - Strategic marketing problems : cases and comments
SN  - 9780273768944
AV  - HF 5415.135
PY  - 2013///
PB  - Pearson
KW  - Marketing - Decision making - Case studies
KW  - Marketing management - Case studies
N1  - 23326
ER  -