Sorger, Stephan <br/><br/>
Marketing planning : where strategy meets action / 
Stephan Sorger 
 -  Pearson  2012 
<br/><br/>23348 
<br/><br/><label>ISBN: </label>9780132544702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management<br/>Strategic planning
<br/><br/><label>LC Class. No.: </label>HF  / 5415.13