Burns, Alvin C. <br/><br/>
Marketing research / 
Alvin C. Burns, Ronald F. Bush with international edition contributions by Nilanjana Sinha 
 - 7th ed. 
 -  Pearson Education  2014 
<br/><br/>23375 
<br/><br/><label>ISBN: </label>9780273768517 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF  / 5415.2