Marketing management : an Asian perspective / 
Philip Kotler ... [et al.] 
 - 6th ed. 
 -  Pearson Education South Asia  2012 
<br/><br/>23376 
<br/><br/><label>ISBN: </label>9789810687977 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Marketing - Asia - Case studies
<br/><br/><label>LC Class. No.: </label>HF  / 5415.13