TY  - GEN
AU  - Kotler, Philip
TI  - Marketing management : an Asian perspective
SN  - 9789810687977
AV  - HF 5415.13
PY  - 2012///
PB  - Pearson Education South Asia
KW  - Marketing management
KW  - Marketing - Asia - Case studies
N1  - 23376
ER  -