TY  - GEN
AU  - McDonald, Malcolm
AU  - Smith, Brian D.
AU  - Ward, Keith
TI  - Marketing and finance : creating shareholder value
SN  - 9781119953388
AV  - HG 4028
PY  - 2013///
PB  - CIMA/CIM/Wiley
KW  - Corporations - Valuation
KW  - Corporations - Investor relations
KW  - Stocks - Marketing
KW  - Stocks - Prices
KW  - Economic value added
N1  - 23386
ER  -