TY - GEN AU - Siegel, Eric TI - Predictive analytics : the power to predict who will click, buy, lie or die SN - 9781118356852 AV - H 61.4 PY - 2013/// PB - J. Wiley KW - Social sciences - Forecasting KW - Economic forecasting KW - Prediction (Psychology) KW - Social prediction KW - Human behavior N1 - 23404 ER -