TY  - GEN
AU  - Montague, Ty
TI  - True story : how to combine story and action to transform your business
SN  - 9781422170687
AV  - HF 5415.1255
PY  - 2013///
PB  - Harvard Business Review Press
KW  - Branding (Marketing)
KW  - Customer relations
KW  - Success in business
N1  - 23406
ER  -