Best, Roger J. <br/><br/>
Market-based management : strategies for growing customer value and profitability / 
Roger J. Best 
 - 6th ed. 
 -  Pearson  2013 
<br/><br/>23477 
<br/><br/><label>ISBN: </label>9780132848169 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HF  / 5415.13