Dichter, Ernest <br/><br/>
(The) strategy of desire / 
Ernest Dichter ; with a new introduction by Arthur Asa Berger 
 -  Transaction Publishers  2002 
<br/><br/>23519 
<br/><br/><label>ISBN: </label>9780765808943 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation (Psychology)<br/>Persuasion (Psychology)
<br/><br/><label>LC Class. No.: </label>HM  / 1201