Keller, Kevin Lane <br/><br/>
Strategic brand management : building, measuring, and managing brand equity / 
Kevin Lane Keller 
 - 4th global ed. 
 -  Pearson  2013 
<br/><br/>23567 
<br/><br/><label>ISBN: </label>9780273779414 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Management
<br/><br/><label>LC Class. No.: </label>HD  / 69