TY  - GEN
AU  - Lafley, A. G.
AU  - Martin, Roger L.
TI  - Playing to win : how strategy really works
SN  - 9781422187395
AV  - HD 30.28
PY  - 2013///
PB  - Harvard Business Review Press
KW  - Strategic planning
KW  - Success in business
KW  - Organizational change
KW  - Proctor & Gamble Company
N1  - 23679
ER  -