de Chernatony, Leslie <br/><br/>
Creating powerful brands / 
Leslie de Chernatony, Malcolm McDonald and Elaine Wallace 
 - 4th ed. 
 -  Routledge  2013 
<br/><br/>23775 
<br/><br/><label>ISBN: </label>9781856178495 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Product management
<br/><br/><label>LC Class. No.: </label>HD  / 69