TY  - GEN
AU  - de Chernatony, Leslie
AU  - McDonald, Malcolm
AU  - Wallace, Elaine
TI  - Creating powerful brands
SN  - 9781856178495
AV  - HD 69
PY  - 2013///
PB  - Routledge
KW  - Brand name products
KW  - Product management
N1  - 23775
ER  -