TY  - GEN
AU  - Johnston, Mark W.
AU  - Marshall, Greg W.
TI  - Contemporary selling : building relationships, creating value
SN  - 9780415523509
AV  - HF 5438.25
PY  - 2013///
PB  - Routledge
KW  - Selling
KW  - Relationship marketing
KW  - Customer relations
N1  - 23816
ER  -