Wilson, Richard M. S. <br/><br/>
Strategic marketing management : planning, implementation and control / 
Richard M. S. Wilson and Colin Gilligan 
 - 3rd ed. 
 -  Routledge  2013 
<br/><br/>23825 
<br/><br/><label>ISBN: </label>9780750659383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HF  / 5415.13