TY  - GEN
AU  - Wilson, Richard M. S.
AU  - Gilligan, Colin
TI  - Strategic marketing management : planning, implementation and control
SN  - 9780750659383
AV  - HF 5415.13
PY  - 2013///
PB  - Routledge
KW  - Marketing management
N1  - 23825
ER  -