Gilligan, Colin <br/><br/>
Strategic marketing planning / 
Colin Gilligan and Richard M. S. Wilson 
 - 2nd ed. 
 -  Routledge  2009 
<br/><br/>23905 
<br/><br/><label>ISBN: </label>9781856176170 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management<br/>Marketing - Planning
<br/><br/><label>LC Class. No.: </label>HF  / 5415.13