TY  - GEN
AU  - Gilligan, Colin
AU  - Wilson, Richard M. S.
TI  - Strategic marketing planning
SN  - 9781856176170
AV  - HF 5415.13
PY  - 2009///
PB  - Routledge
KW  - Marketing - Management
KW  - Marketing - Planning
N1  - 23905
ER  -