TY  - GEN
AU  - Flores, Laurent
TI  - How to measure digital marketing : metrics for assessing impact and designing success
SN  - 9781137340689
AV  - HF 5415.1265
PY  - 2014///
PB  - Palgrave Macmillan
KW  - Internet marketing
KW  - Webometrics
N1  - 23984
ER  -