TY  - GEN
AU  - Hackley, Chris
TI  - Marketing in context : setting the scene
SN  - 9781137297105
AV  - HF 5415.1255
PY  - 2013///
PB  - Palgrave Macmillan
KW  - Branding (Marketing)
KW  - Consumer behavior
N1  - 23989
ER  -