Dawar, Niraj <br/><br/>
Tilt : shifting your strategy from products to customers / 
Niraj Dawar 
 -  Harvard Business Review Press  2013 
<br/><br/>23994 
<br/><br/><label>ISBN: </label>9781422187173 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Consumer behavior<br/>Marketing research<br/>Strategic planning<br/>Marketing - Management
<br/><br/><label>LC Class. No.: </label>HF  / 5415.5