TY  - GEN
AU  - Dawar, Niraj
TI  - Tilt : shifting your strategy from products to customers
SN  - 9781422187173
AV  - HF 5415.5
PY  - 2013///
PB  - Harvard Business Review Press
KW  - Customer relations
KW  - Consumer behavior
KW  - Marketing research
KW  - Strategic planning
KW  - Marketing - Management
N1  - 23994
ER  -