TY  - GEN
AU  - Daymon, Christine
AU  - Holloway, Immy
TI  - Qualitative research methods in public relations and marketing communications
SN  - 9780415471183
AV  - HD 59
PY  - 2011///
PB  - Routledge
KW  - Corporations - Public relations - Research - Methodology
KW  - Public relations - Research - Methodology
KW  - Marketing research - Methodology
KW  - Qualitative research
N1  - 24008
ER  -