TY  - GEN
AU  - Simonson, Itamar
AU  - Rosen, Emanuel
TI  - Absolute value : what really influences customers in the age of (nearly) perfect information
SN  - 9780062215673
AV  - HF 5415
PY  - 2014///
PB  - Harper Business
KW  - Marketing
N1  - 24036
ER  -