Kerin, Roger A. <br/><br/>
Marketing / 
Roger A. Kerin, Steven W. Hartley, William Rudelius 
 - 12th ed. 
 -  McGraw-Hill Education  2015 
<br/><br/>24118 
<br/><br/><label>ISBN: </label>9780077861032 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF  / 5415