Gill, Libby <br/><br/>
Capture the mindshare and the market share will follow : the art and science of building brands / 
Libby Gill 
 -  Palgrave Macmillan  2013 
<br/><br/>24157 
<br/><br/><label>ISBN: </label>9781137278517 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Business communication - Psychological aspects
<br/><br/><label>LC Class. No.: </label>HF  / 5415.1255