TY - GEN AU - Gill, Libby TI - Capture the mindshare and the market share will follow : the art and science of building brands SN - 9781137278517 AV - HF 5415.1255 PY - 2013/// PB - Palgrave Macmillan KW - Branding (Marketing) KW - Business communication - Psychological aspects N1 - 24157 ER -