TY  - GEN
AU  - Gill, Libby
TI  - Capture the mindshare and the market share will follow : the art and science of building brands
SN  - 9781137278517
AV  - HF 5415.1255
PY  - 2013///
PB  - Palgrave Macmillan
KW  - Branding (Marketing)
KW  - Business communication - Psychological aspects
N1  - 24157
ER  -