Stroud, Dick <br/><br/>
Marketing to the ageing consumer : the secrets to building an age-friendly business / 
by Dick Stroud, Kim Walker 
 -  Palgrave Macmillan  2013 
<br/><br/>24207 
<br/><br/><label>ISBN: </label>9780230378193 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Middle-aged consumers - Attitudes<br/>Older consumers - Attitudes
<br/><br/><label>LC Class. No.: </label>HF  / 5415