TY  - GEN
AU  - Stroud, Dick
AU  - Walker, Kim
TI  - Marketing to the ageing consumer : the secrets to building an age-friendly business
SN  - 9780230378193
AV  - HF 5415
PY  - 2013///
PB  - Palgrave Macmillan
KW  - Marketing
KW  - Middle-aged consumers - Attitudes
KW  - Older consumers - Attitudes
N1  - 24207
ER  -