Fill, Chris <br/><br/>
Marketing communications : brands, experiences and participation / 
Chris Fill 
 - 6th ed. 
 -  Pearson Education  2013 
<br/><br/>24370 
<br/><br/><label>ISBN: </label>9780273770541 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Marketing channels<br/>Sales promotion
<br/><br/><label>LC Class. No.: </label>HF  / 5415.123