TY  - GEN
AU  - Fill, Chris
TI  - Marketing communications : brands, experiences and participation
SN  - 9780273770541
AV  - HF 5415.123
PY  - 2013///
PB  - Pearson Education
KW  - Communication in marketing
KW  - Marketing channels
KW  - Sales promotion
N1  - 24370
ER  -