TY  - GEN
AU  - Enis, Ben M.
AU  - Cox, Keith Kohn; Mokwa, Michael P.
TI  - Marketing classics : a selection of influential articles
AV  - HF5415 Eni.
PY  - 1995///
PB  - Prentice Hall
KW  - Marketing
N1  - 4966
ER  -